ICC Permits Betting Logos Promotion in Bilateral Series
ICC Permits Betting Logos Promotion in Bilateral Series
The ICC has allowed betting companies to promote themselves during any bilateral ODI and Test match. The cricket governing body has lifted the ban on using their logos.
As per the reports during ICC events like the World Cup and Champions trophy etc the restriction on utilizing betting logos will stay as per the previous rule.
The decision has come when the England and Wales Cricket Board is investigating their coach, Brendon McCullum. He was found promoting a betting organization called 22Bet India. Brendon McCullum is the former captain of New Zealand and joined 22Bet India earlier this year as a brand ambassador. He worked on some promotional projects for the site.
As per the reports, representatives of the ECB stated that they are conducting an inquiry into the matter. They are in close contact with the coach regarding the matter. The ECB has its own betting rules and will always try to make sure they are followed. They will take tough action against people who will try to break them. The inquiry committee has asked the coach to elaborate on the terms of his agreement with the online betting platform.
There has been a flood of betting organizations in Pakistan cricket also. A number of different establishments in the Pakistan Super League are being supported through these organizations.
State Bank of Pakistan asked the PCB to create a code of ethics for PSL franchises as they supported these sites in PSL 8. It should require them to choose sponsors in accordance with the local laws of Pakistan.
PCB replied to as it is strongly opposed to promoting betting. Each sponsor company that it associates with signs a clause that bans these types of sites.
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